Willow Creative Group Project
Client: Trace Creek Construction
Project: Trace Creek Construction Re-Branding
Project Type: Brand Development
Willow was challenged to transform the image of Northeast Kentucky's largest construction management company from one of a small-town family business to one of a major player, by creating a brand identity that delivers the high quality of Trace Creek Construction's work.
Trace Creek Construction Logo
The Trace Creek brandmark leverages strong, solid forms to deliver the visual promise of a well-constructed building. A stylized creek shape gives the brandmark a feeling of forward motion, and pays homage to the company's small-town heritage.
