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Willow Creative Group Project

Client: DEI

Project: DEI Re-Branding

Project Type: Brand Development

Willow constructed a brand identity and positioning that communicates DEI's ability to turn design/build projects into business growth opportunities for their clients. The initial Willow/DEI partnership has grown into a mutual commitment to offer design/build and branding expertise and knowledge to financial institutions looking to strengthen their business. Learn more about DEI here.

"They are fresh, creative, thoughtful and a pleasure to work with. We look forward to our continued partnership." - Richard Grow, Chairman, DEI
DEI Logo

The DEI brandmark leverages a strong, solid architectural shape to represent the science of building, while the swirl, a contemporary take on a fingerprint, represents the unique talent of each individual on the DEI team and the unique individualized solutions DEI provides.

Corporate Identity Pieces

The DEI brandmark leverages a strong, solid architectural shape to represent the science of building, while the swirl, a contemporary take on a fingerprint, represents the unique talent of each individual on the DEI team and the unique individualized solutions DEI provides.